Building Positive Customer Experiences With Content Marketing

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else. At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. Hear examples of successful campaigns to: Drive Interest Engage prospects Accelerate pipeline Onboard customers Increase renewals

More and more companies are turning to "inside" sales teams to help turn leads into better opportunities. Sounds simple. But with the changing marketing landscape of ABM, lead scoring and automation platforms, arming the team for success isn't always a straight shot. Check out this on-demand webinar featuring Kerry Cunningham, Sr. Research Director, Sirius Decisions and Josh Garland, VP of Product Marketing, TechTarget where they will highlight common mistakes many companies are making in pursuit of pipeline. Best of all, they prescribe detailed steps forward to make your BDRs, SDRs or ISRs more productive, more valuable and happier with the critical role they perform.