With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
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As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 relevance at scale. The ability to predict buyer behavior allows marketing and sales teams to customize and adapt top-of-funnel programs, improve lead scoring/nurturing, prioritize outreach, and provide account intelligence to sales teams.
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Madison Logic
Charm Bianchini, Head of Global Demand Gen at Engagio, and Jenn Steele, CMO of Madison Logic, got together in this 30-minute webinar to reveal best practices on how to leverage multiple channels to engage buyers and fuel growth.
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Bizzabo
Join marketing leaders from insightsquared and bizzabo for a fireside chat on how event marketing can fit into an account-based marketing (abm) strategy. Check out our webinar agenda: What is ABM and why should your company move towards it? How does event marketing fit into your ABM strategy.
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