The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream.
Is Your Marketing Function Ready?
If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.
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Project36
In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.
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Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.
In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.
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