The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op
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Vyond
Content is fundamental at every stage of your customer's journey. It's not just a critical tool for engagement—it also builds and nurtures your audience's trust.
When you identify your customer's engagement and decision-making behaviors, you'll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs.
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SalesIntel
SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign. Below you can view the webinar recording and slide deck used. In this recap webinar, you will learn about: Generating and prioritizing your target accounts,Identifying your buying committee and getting their PII (personal information).
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ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs.
So, now what?
What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?
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