Content Marketing: How to Create a Strategy Is your strategy working?

B2B data providers are a key element in the chain of support for organisations looking to scale revenue generation, but not all data platforms or providers are created equal. There are vast differences in data coverage and quality, as well as in the way vendors manage privacy, security, and data compliance of the B2B information they hold. At ZoomInfo we understand customers’ concerns around privacy and we take it seriously. It’s why we have the industry’s largest data privacy team and over 400 researchers who ensure data security and compliance is our number 1 priority. And their efforts are not for naught: having the most up to date, accurate data combined with intent and automated workflows has enabled our sellers to grow our international business by 80% YoY.

SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.

For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.

2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.