Content Marketing Strategies for Demand Generation and Lead Nurturing

July 26, 2021 | 10:44PM

This session will outline how companies can use content strategically to generate demand and nurture leads across channels. Content marketing can be an extremely high-ROI channel, but many companies are hesitant to focus their energies here due to the significant investment required. This session will demonstrate how to get the most from each piece of content by developing a strategy incorporating social, email, paid distribution, and advertising. A single piece of content can be used to generate demand, to engage with prospects throughout the funnel, and to improve retention rates.
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A guide to speaking the language of Demand Generation, from selling the concept to the board to designing and executing programmes within your Marketing Automation platform with ease…


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