Dreamforce Video
Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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Over the past couple of years, B2B marketers have adopted account-based marketing programs in droves. In fact, 85% of the marketers surveyed by ITSMA and the ABM Leadership Alliance have had their ABM efforts in place for less than two years. While the ABM approach of establishing a highly targeted set of accounts has been around for decades, new technology, like programmatic ABM display advertising has made discovering, reaching and nurturing account-based prospects much more achievable.
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Are supply chain issues wreaking havoc on your bottom line? Maybe you’re not sure how to market your product when you don’t actually have it available, thanks to production or shipping delays?
During our August webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Josh Snyder, will be exploring how global enterprises can stay relevant and best use their marketing efforts – even in the midst of supply chain breakdowns.
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