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In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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Learn how to build efficient ABM and SEO campaigns that drive engagement with high-intent buyers, build clean retargeting audiences, and optimize conversion. Join this conversation with Jon Miller, CMO of Demandbase, Nate Dame, CEO & Founder of Profound Strategy, and MK Getler-Porizkova, CMO of Loop & Tie. Moderated by Jena Andres, Head of Community & Partnerships at Welcome.
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Gaining a competitive advantage in the changing IT environment isn’t easy. 70% of midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. Hence, there is the need for businesses to come up with business-class network and reli
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80% of B2B customers will stop doing business with a vendor due to poor customer experience. It’s up to revenue teams to deliver exceptional experiences throughout the customer journey. From Marketing and Sales to Customer Success, revenue teams must differentiate their offerings from competitors’ by personalizing experiences to attract leads, convert prospects, and retain/grow customers.
Motivated by these trends, revenue leaders are investigating innovative ways to meet customer expectations and boost ROI. In fact, 43% of digital leaders think AI will be “transformative” for their businesses.
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