Incloud Business Solutions
Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? We’ve organized an event on July 2018 around this theme, and as it was a success, we wanted to give you access to the content of the presentation through this webinar. In this webinar, you will explore step by step how to implement an ABM strategy within your company in order to find new high-quality prospects, re-target prospective accounts, and improve account engagement through coordinated email and ad nurture programs.
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SalesIntel
SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign. Below you can view the webinar recording and slide deck used. In this recap webinar, you will learn about: Generating and prioritizing your target accounts,Identifying your buying committee and getting their PII (personal information).
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Lattice Engines, Inc
Like most marketing teams, you are likely looking to scale your ABM efforts. Today, with increased buyer demands, disconnected data sources, and advances in AI - a unified customer data center is critical to running account-focused marketing programs at scale. Learn how Adobe, Informatica and Masergy used artificial intelligence to scale their account-based marketing efforts.
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TMSA
Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process.
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