Creating Harmony Between Demand Generation and ABM

Do you feel like you have good visibility into the current status of your target accounts? Can you easily pinpoint which accounts and contacts sales should call next or which target accounts are not engaged and need to be added to a marketing campaign? Join this webinar to learn how to build a 360-degree view of your target accounts that includes firmographic, intent, and engagement insights. You will learn how to: Prioritize & tag the right accounts based on firmographic, intent, and engagement data.

Part of reaching your target market is using the right tools. Most marketers agree that marketing automation is one of the most effective. But if you really want to be a savvy marketer, integrating your CRM into your marketing automation is the next step. When you use your CRM and marketing automation tools together, you can convert more leads and accelerate your business growth. How can marketers leverage their tools with strategy, talent, and imagination to achieve remarkable outcomes for their businesses and their customers?

Today, more customers than ever are shifting to digital. Even late adopters of the digital trend in 2019 are being forced to use digital in 2020. That means that organisations must prioritise their digital experiences. Digital strategies may involve both enhancing existing applications and building new digital interactions. In this new, fast-paced digital world, ensuring security, agility and extraordinary customer experiences are all critical. The way you choose to implement customer identity services like account set up, identity verification, secure customer authentication and a unified customer profile play a critical role in reducing abandonment rates, acquiring new customers, increasing product cross-sells and driving revenue.

2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.