Critical Insights from the 2018 State of ABM

About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands Who Killed It with Localized Content Str

ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs. So, now what? What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?

Account-Based Marketing has three parts: strategy, tools, and processes. In order to leverage a successful ABM strategy, you need all three. Partnering with the right tool can successfully launch your ABM strategy and jumpstart the process of identifying and engaging with targeted accounts. Marketing automation is one of the tools that can help you unite your sales and marketing teams and streamline your lead generation and lead management process.

Wish you could eliminate some of the manual and time-consuming work on your ABM programs? Find out how to make ABM a lot EASIER in this webinar. Cheryl Chavez, Engagio Chief Product Officer, will reveal Engagio's NEW ABM Automation capabilities to help scale ABM programs by automating multi-channel actions in response to account engagement or inactivity. Watch to learn how to: Answer sophisticated questions easily based on engagement.