Critical Insights from the 2018 State of ABM Survey with Terminus

Customer experience (CX) programs often struggle or fail because they are launched with the wrong goals, metrics or direction. Simply put, if you do not align your CX initiatives to customer-centric results, then you cannot be surprised if your CX program fails to deliver key benefits, such as improved retention, greater organic sales growth, higher margin, improved word of mouth, or more customer referrals. This invitation-only, complimentary virtual briefing explores what you need to create a strong, sustainable CX program that fosters a customer-centric culture and delivers business results. You will discover how to make CX matter more to leaders by demonstrating the business opportunity for improved customer satisfaction, loyalty and advocacy.

Some of the biggest sales challenges in transportation and logistics include the inability to articulate any meaningful differentiation or ROI as well as the inability to reach the right decision-maker at the most impactful time in the buying process.

In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible, while staying on time—and on budget. But achieving that balance can be tough without a plan in place. Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once.

Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.