Critical Insights from the 2018 State of ABM Survey with Terminus

About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating Mo

It’s time to go deeper! Learn the nuts and bolts of ABX Cloud for Sales in this session. Kevin Rooney, Sr. Director of Sales Development at Demandbase, demonstrates the features he and his team utilize daily. Watch the lab and learn how to: Leverage Weekly Snapshots, Scout Extension, and Insights that live directly in Salesforce Surface prospects that are interested in your product and have first-party activity Personalize your outreach and strategy for every account

80% of B2B customers will stop doing business with a vendor due to poor customer experience. It’s up to revenue teams to deliver exceptional experiences throughout the customer journey. From Marketing and Sales to Customer Success, revenue teams must differentiate their offerings from competitors’ by personalizing experiences to attract leads, convert prospects, and retain/grow customers. Motivated by these trends, revenue leaders are investigating innovative ways to meet customer expectations and boost ROI. In fact, 43% of digital leaders think AI will be “transformative” for their businesses.

Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. Join Heidi Bullock, CMO of Engagio, in this webinar to learn how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience. Watch to learn: Why marketing executives should bet on ABM.