Defining the Ideal Customer Profile for Lead Generation

As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep. It’s a don’t-miss session that'll help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022.

About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating M

Join experts from Oracle and Leadspace, as they share valuable tips for building high-performing, personalized ABM programs founded in intelligent data and executed in Marketing Automation. These practitioners and product experts will give you practical ideas for increasing engagement with the right accounts to tee them up for sales to connect and close.