Deliver Your Message with Pinpoint Accuracy

BrightTALK

This Webinar will focus on leveraging the latest technology to effectively and efficiently reach niche B2B audiences at scale. By combining cutting-edge Digital Media technology with accurate offline data, participants will learn how to deliver their message to B2B decision makers with pinpoint accuracy to drive leads and increase revenue.
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Spotlight

In 2019, as companies determine the direction of their digital transformation efforts, opportunities exist to re-examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve their contract management capabili


OTHER ON-DEMAND WEBINARS

Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel

Vidyard

Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.
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NEXT LEVEL ABM: DELIVERING THE RIGHT LEADS

Demandbase

Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy. ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?
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Demand Generation: Tips, Tricks and Tales from the Front-Line

Marketo

Join Ray Coppinger, Online Marketing Manager at Marketo and demand generation veteran as he presents how to achieve better results through smarter marketing and how to analyse the performance of your marketing campaigns with the metrics that matter most. In this session, gain valuable insights on demand generation, specifically. Using content marketing to feed your demand generation engine. Demand Generation and the stages of the demand funnel. Leveraging social marketing for demand generation. Best practices for measuring and analysing campaign performance.
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Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Demand Gen

New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels, metrics and tools practitioners plan to leverage in order to better attribute marketing campaigns and leads to revenue.
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Spotlight

In 2019, as companies determine the direction of their digital transformation efforts, opportunities exist to re-examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve their contract management capabili

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