Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.
In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.
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A customer-first approach helps brands to create a loyal customer base by making them feel belonged. Over 70% CX leaders struggle to provide this experiences to enhance customer loyalty.
Brands that lead in CX have 7x more customers who purchase from them. In this fast-moving competitive world, customers do not buy just products, they buy experiences and their loyalty is a by-product of the experience the brand delivers.
Understanding customers’ demands in this new phase of digital era is crucial for the success of brands. If your brand doesn’t do it right, your competitors might!
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Modern Sales Content Management, or SCM, platforms have become table stakes in the world of Sales Enablement.
Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that, however, they are not the same.
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Marketo
ABM is becoming table stakes. It’s quickly turning into the new modern marketing standard for brands who want to focus on growing more revenue, and create a seamless experience for accounts across the complex buyer journey. But, it’s still perceived as challenging, overwhelming and time consuming. Additionally, the most popular challenge still remains: “How do we get started!?” More specifically, what should our ABM strategy be with Sales? Watch our webinar where two of our fearless Marketo Marketers will share three ABM strategies that will help Sales and Marketing kick-start their ABM for the first time.
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