As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. No one loves how that feels. We get it. We are B2B marketers, too.
We recently hosted a standing-room-only webinar designed to help you do big things with your ad campaigns in 2023 and beyond. Our very own Digital Media guru, Riley Gilstrap, walked marketers through 2023 trend lines, best practices for ad design and targeting, ways to gauge budget efficiency, and how to watch your campaigns soar.
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When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video offers practical advice and insights, s
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B2B Marketing
ABM allows you to carve out a number of different propositions and put the right one to market in the right place. This may be done programmatically through behaviour, by cluster or even by creating bespoke value propositions for each account.
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Terminus
For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success—and facing new challenges.Based on our new research into elements shared by the most consistently successful ABM programs, this webinar explores how ABM changed in 2018, and what these findings mean for how ABM will mature throughout 2019.
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