DEMANDBASE, INC
There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.
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Target Marketing
You’ve heard the hype Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this session, we will present actual examples of how Engagio used proven ABM techniques to quickly go from 0 to 36% of pipeline and increase account engagement by 4X. Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.
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We hear a lot about creating personalized experiences for buyers from a marketing perspective, but we often forget about how important it is for sales, too.
Account-based selling is all about putting more energy into the accounts that give your company more revenue. Because who doesn’t want that?
On May 19, we’re joining forces with 6sense to give you the simplified account-based framework your sales team needs.
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Engagio
As ABM has grown in popularity, so has the discussion on the “ideals” of what practitioners should aim for. But every organization is different, each with their own unique goals and priorities. And what has become increasingly apparent is that one “ideal” ABM approach doesn’t work for everyone. While there is no singular “ideal” ABM approach, there are stark similarities shared by those that find success.
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