Demystifying Account Based Marketing

July 29, 2021 | 2:22AM

When people talk about Account Based Marketing and doesn’t it seem like everybody is?) there’s no argument over the stellar ROI the approach delivers. But are they all talking about the same thing? ABM itself can be hard to define, particularly with so many vendors and suppliers claiming that their version of ABM is the right one. Is it a business initiative aimed at your most strategic accounts? A set of targeted marketing tools and techniques aimed at a broader list of accounts you care about? Or a hybrid of both?
Watch Now


Under the right circumstances, most leads are qualified to buy from you. The caveat is, most are not be ready to buy from you now. If you’re appropriately targeting and generating leads, timing is the trick to keeping the conversions and sales coming. You need to keep your brand top-of-mind un


Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

Don’t Just Upgrade. Revolutionise.

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.

Get Your Data Working for You

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.