Demystifying Account Based Marketing

Itsma

When people talk about Account Based Marketing and doesn’t it seem like everybody is?) there’s no argument over the stellar ROI the approach delivers. But are they all talking about the same thing? ABM itself can be hard to define, particularly with so many vendors and suppliers claiming that their version of ABM is the right one. Is it a business initiative aimed at your most strategic accounts? A set of targeted marketing tools and techniques aimed at a broader list of accounts you care about? Or a hybrid of both?
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Spotlight

In a world where more than 79% of “qualified” leads don’t convert to sales, it’s important now than ever to make sure you have the right path in place to navigate through the trenches of the nurture apocalypse. Get conversion and strategic messaging insights that don’t leave you dead in the dirt.Download the infographic to avoid the bad nurture outbreak, and take your tribe to the conversion hilltop!


OTHER ON-DEMAND WEBINARS

Increase Your Conversion Rates with Account-Based Marketing

activedemand

Improving conversion rates is challenging. People expect personalized interactions with brands across multiple marketing channels. Account Based Marketing is all about treating the individual prospect or strategic customer account as a ‘market-of-one’ and focusing in on your prospect to maximize engagement and revenue. The more targeted your marketing engagement gets, the better your conversion rates will be, and the more sales you’ll generate!
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The State of Demand Generation 2013

pardot

Demand generation is in a constant state of flux and growth, so where do we stand and what does it all look like for the current marketer? Where should we be spending our time and budgets? Let’s take a detailed look at the overall state of things where content, consumer behavior, supply and demand all affect the landscape and approaches marketers use to grow and increase this vital portion of marketing strategy. Join Mathew Sweezey, Marketing Automation Evangelist of Pardot, An ExactTarget Company for this not-to-be missed webinar, as he shares with us. The current state of demand gen.What the Fortune 500, Mid and SMB companies are looking for in demand gen content. What consumers want from marketing communications and what they need.
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Predictive Analytics for Social Media Marketers

MarketingProfs

It's practically mandatory for marketers of all stripes to incorporate social media into their digital marketing mix. What's more, social media is one of the richest troves of data available, replete with real language, preferences, and information about prospects. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.
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Website Personalization – The Next Level of Online Target Marketing

Targetmarketingmag

Delivering the right message at the right time to the right person is an old mantra of direct marketing, but never has it been more relevant than on today's Internet. The Internet is a personalized space. Whether they're on a search engine, social network, or browsing any website with advertising, Web users are being served personalized content. They see articles, links, games, etc. calculated to be most interesting to them. And they see ads and offers calculated to appeal to someone with those interests. They expect it, and they respond better to it. Why shouldn't you use those same techniques on your own website to boost engagement, customer satisfaction and sales? Join us on this educational webinar to see how you can leverage personalization on your website to improve the user experience and drive more conversions.
Watch Now

Spotlight

In a world where more than 79% of “qualified” leads don’t convert to sales, it’s important now than ever to make sure you have the right path in place to navigate through the trenches of the nurture apocalypse. Get conversion and strategic messaging insights that don’t leave you dead in the dirt.Download the infographic to avoid the bad nurture outbreak, and take your tribe to the conversion hilltop!

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