80% of B2B customers will stop doing business with a vendor due to poor customer experience. It’s up to revenue teams to deliver exceptional experiences throughout the customer journey. From Marketing and Sales to Customer Success, revenue teams must differentiate their offerings from competitors’ by personalizing experiences to attract leads, convert prospects, and retain/grow customers.
Motivated by these trends, revenue leaders are investigating innovative ways to meet customer expectations and boost ROI. In fact, 43% of digital leaders think AI will be “transformative” for their businesses.
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Beer production managers today are held to various key performance indicators (KPIs) to ensure process efficiency, product quality, safety, sustainability and OPEX But with today’s changing environment and beer production challenges, how can you effectively meet your goals? In our webinar, ��How to Achieve KPIs for Beer Clarifica
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ABM is no longer the fastest path to growth – it’s essential for survival. Why? Because none of us have time or budget to waste.
Over the last decade, the definition of account-based marketing (ABM) has evolved to an intelligence-driven go-to-market (GTM) framework that is essential in B2B marketing.
This evolution has impacted B2B MarTech stacks – shifting away from solely relying on marketing automation platforms (MAPs) to needing technology that enables revenue organizations to be better informed, more targeted, more relevant, and therefore more efficient and effective.
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The Streaming Network Webinar Software
Have you ever wondered, what exactly does your Business Development team think about the leads you giving them? Are they truly valuable, or are they dead leads? What is the real conversion rate between your webinar attendees and real leads who end up buying your product or service? You can have the best content webinar strategy, coupled with the strongest webinar platform, but if you are not sending your sales team the right leads, you are wasting your time (and money). In order to close this gap between marketing and sales, start leveraging an Account-Based Marketing(ABM) strategy.
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