DIGITAL TRANSFORMATION IN B2B MARKETING

teamlewis

The B2B marketing industry is saturated with the latest buzz words and trends. ‘Digital Transformation’ is one of the biggest! There are approximately 4,000 marketing technology vendors out there with a target audience that evolves on a daily basis. With this in mind, how can B2B brands and marketers bring about transformative success?
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Spotlight

It’s time to recognize that we’re not marketing and selling to a lead, we’re marketing and selling to an account. Learn what Account Based Marketing is, see why it’s so hot, and understand how it’s different from what’s come before.


OTHER ON-DEMAND WEBINARS

Demand Generation 2015

BrightTALK

This session will look at the most successful approaches to demand generation, and also look ahead over the next three years to forecast some of the new tactics, tools and strategies progressive companies will be utilizing to drive growth and gain an edge on their competition.
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The Recruiter’s Guide To Inbound Marketing

RecruitingDaily.com, LLC

Thanks to our sponsor for making this webinar possible!In this exclusive event just for Recruiting Blogs readers presented in partnership with our friends over at SmashFly, we’re going to break down what you need to know about inbound marketing and how it increases your bottom line by engaging candidates without the cost, time or effort of traditional recruiting techniques. This webinar will show you what inbound marketing is and how to incorporate it into your recruitment marketing mix.You’ll learn:What Is Inbound Marketing and why recruiters should care The 4 Stages of Inbound Marketing and how it fits in with your hiring process and recruiting strategy The Best Content for converting passive visitors into candidates The Best Traffic Sources for generating qualified candidates The Buyer’s Journey and the psychology of candidates during the inbound marketing process Measuring Success through building benchmarks, meaningful metrics and actionable analytics – and how these numbers add up for recruiters.Specific Campaign Examples from some early adopters already getting inbound marketing right in recruiting and talent acquisition
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ABM is a Team Sport: Stories from the Field

BrightTALK

You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization? We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros.
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Crawl, Walk, then Run Your Way to ABM Success

Terminus

Leading B2B organizations are executing full-steam on account-first strategies to increase conversions and drive pipeline. The thing they’ve all found is that taking a “crawl, walk, run” approach to executing on ABM is paramount to success. This webinar, brought to you jointly by Sangram Vajre, CMO of Terminus, and Nipul Chokshi, VP at Lattice Engines, will also feature thought leading marketers Morgan Norman, CMO at Dialpad and Elle Wolfe, VP LookBookHQ, who will share their experience with account-first programs. They’ll discuss. Impetus for adopting ABM How they went about getting alignment and preparing for ABM
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