Does Intent data work?

In 2019, ABM is no longer optional its a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, increase wins, accelerate deals and align sales and marketing.

The majority of sales leaders consider social selling and account-based tactics essential to their process-64% say they couldn't live without them. And there's a reason for this. Gone are the days when sellers pressured buyers into making purchases. Today, buyers are more informed than ever before and rely less on sales professionals to make buying decisions. In this session, Jamie Shanks outlines proven social selling and advanced account based strategies to reach buyers earlier in their journey and win high-value accounts at scale.

The scalability of ABM means you can practice this strategy on a budget of nearly any size. THE key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small budget and see the positive return on investment.

Watch as we pull the covers off our most successful ABM campaign to date. This webinar is packed full of practical first-hand experiences you’ll see why the campaign was featured on Demand Gen Report’s homepage.