MarketingProfs
Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019 available on-demand through June 15 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.
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B2B data providers are a key element in the chain of support for organisations looking to scale revenue generation, but not all data platforms or providers are created equal. There are vast differences in data coverage and quality, as well as in the way vendors manage privacy, security, and data compliance of the B2B information they hold.
At ZoomInfo we understand customers’ concerns around privacy and we take it seriously. It’s why we have the industry’s largest data privacy team and over 400 researchers who ensure data security and compliance is our number 1 priority. And their efforts are not for naught: having the most up to date, accurate data combined with intent and automated workflows has enabled our sellers to grow our international business by 80% YoY.
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Buyers conduct research at all stages of their buying journey—they visit product pages, download marketing content, peruse case studies, and inevitably return to the websites that best meet their needs when it’s time to make a buying decision.
When sellers can capture these buying signals at earlier stages in the journey, they can reach out to buyers who are getting closer to making a decision with the exact right messaging at the right time.
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B2B marketers are in the age of demand gen.
And that means your teams have to behave a bit like media companies. That's because it’s the best way of delivering and scaling consistent, high-quality create-demand content.
Because let’s be real - the days of lead gen are behind us.
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