Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?
In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.
It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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Digital Reach
Wouldn’t it be amazing if you knew what your prospects were thinking? Wouldn’t that help every element of your marketing and sales processes, from choosing what content to deliver to structuring your sales pitch? With Intent Data, you can do exactly that. So, we’re sitting down with the masters of Intent Data, Bombora, to discuss how best to incorporate Intent into your Account-Based Marketing and Sales strategies.
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Engagio
Join us in this 30-minute webinar on how to fire up your ABM programs. We'll review three essential tips to ensure ABM success and effective collaboration between Sales, Marketing and Customer Success teams. You'll also get an inside look at real-world ABM programs and meeting-to-conversion rates.Watch to learn how to:Align Sales and Marketing teams using a simple checklist.
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Uberflip
With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.In this webinar featuring Uberflip, Sigstr, and Snowflake, you'll learn:All about this brand new high-volume channel for your content distribution strategy.
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