Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships, and driving revenue with top tier high value accounts are always top of mind. So what should you be investing in 2023 to hit your targets?
In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, goes over how to engage and convert target accounts with personalized gifts that set you apart from the competition.
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SEISMIC, INC
Account Based Marketing (ABM) has rapidly gained steam over the past few years. As with any methodology on the rise, this has caused ABM to be poorly defined and carry a fragmented set of best practices. The reality is that ABM is a discipline, with components that are both new and old, that impacts and requires stakeholders across marketing, sales, sales operations, and sales enablement.
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Over the last few years, leading field service software application ServiceMax has gone through a number of go-to-market changes, which has resulted in some major pivots in fundamental strategies. After setting the proper foundation to move towards an account-based approach, ServiceMax is now executing global campaigns at scale, complete with a phenomenal partnership between the sales and marketing teams.
Hear from Shannon Jackson, Director of Demand Generation, about how the ServiceMax team’s shift began at a high-level: first determining how to leverage account insights to prioritize their resources, to then developing a cross-functional approach that aligns sales and marketing as one revenue engine.
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When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video offers practical advice and insights, s
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