Drive Demand with Account-Based Marketing

As the beat of the ABM drum gets louder and louder, the best B2B marketing professionals are taking advantage of this powerful go-to-market strategy. Metrics and analytics have always been a core component of B2B marketing, but even the pros are struggling to measure ABM’s effectiveness at every stage of the funnel and prove ROI.

Being a B2B marketer can be like being an overworked chef. Leadership is hungry and expecting results fast. Revenue growth is on the menu and a starving sales team wants to court their key accounts, what can you prepare to feed demand — and fast? Fortunately, experts from the ABM Leadership Alliance have prepared a cookbook of recipes to satisfy even the most demanding revenue appetites. With a variety of courses chosen by channel, you’ll be inspired to fill up your funnel. Watch now for a masterclass where B2B experts will show you: How to craft content that will have buyers coming for seconds. The jus that will zhuzh up your customer journeys. Entrées for engagement and the courses that close. The mise en place for measurement success.

Account-based engagement requires successful collaboration between sales, marketing and customer success. But far too often, sales and CS are overly dependent on marketing to drive ABE strategy. Join Revenue.io Commercial Sales Manager Jake Spear and Chief Marketing Officer William Tyree for a session focused on 5 ways that sales can proactively work with marketing to ensure that they have what they need to not only win deals, but maximize the lifetime value and growth potential for each customer.

Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy.