Effortless Enablement: Maximizing Sales Content Impact for Sellers

B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.

In an ABM world built for tech companies, the unique needs of Manufacturing & Life Sciences can often be missed or ignored completely. This leads to confusion for Marketers and money wasted due to failed ABM programs. Analysts, agencies, and most ABM platforms center their recommendations and philosophies on tech, while Jabmo specializes in helping Manufacturers & Life Science companies execute strategic ABM programs.

Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up. Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023. Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.

Over the last few years, leading field service software application ServiceMax has gone through a number of go-to-market changes, which has resulted in some major pivots in fundamental strategies. After setting the proper foundation to move towards an account-based approach, ServiceMax is now executing global campaigns at scale, complete with a phenomenal partnership between the sales and marketing teams. Hear from Shannon Jackson, Director of Demand Generation, about how the ServiceMax team’s shift began at a high-level: first determining how to leverage account insights to prioritize their resources, to then developing a cross-functional approach that aligns sales and marketing as one revenue engine.