Email Marketing Best Practices for Account-Based Marketing

Are supply chain issues wreaking havoc on your bottom line? Maybe you’re not sure how to market your product when you don’t actually have it available, thanks to production or shipping delays? During our August webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Josh Snyder, will be exploring how global enterprises can stay relevant and best use their marketing efforts – even in the midst of supply chain breakdowns.

70% of a buyer’s journey is complete before they even reach out to sales. What’s more – only 5% of a customer’s time is spent with a sales rep during their buying journey. So how do you understand your buyer and make the most out of every interaction? By using Drift and 6sense together, of course. With Drift and 6Sense, you can gain insight into your buyer’s journey and deliver a personalized solution sure to speak directly to their needs. Join us for a tactical workshop on November 16th, to learn how you can harness both Drift and 6Sense together to grow revenue. During this workshop, we’ll show you how to set up the integration and some plays you can put into action to get the most out of every interaction.

About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special days to promote. 2. Secrets to Creating M

ABM is becoming table stakes. It’s quickly turning into the new modern marketing standard for brands who want to focus on growing more revenue, and create a seamless experience for accounts across the complex buyer journey. But, it’s still perceived as challenging, overwhelming and time consuming. Additionally, the most popular challenge still remains: “How do we get started!?” More specifically, what should our ABM strategy be with Sales? Watch our webinar where two of our fearless Marketo Marketers will share three ABM strategies that will help Sales and Marketing kick-start their ABM for the first time.