Engagio ABM Workshop: Scott Fehr - ABM Metrics in Action: Engagio Demo

July 26, 2021 | 10:12PM

ABM Metrics in action. Webinar from the Engagio Thought Leaders Series: Featuring insights from The Clear and Complete Guide to Account Based Marketing. You’ve heard the hype: Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Account-based marketing is a fundamentally different marketing approach that requires fundamentally different metrics. Learn all about the Big Five metrics for ABM: Coverage, Awareness, Engagement, Reach, and Influence. Learn how to make ABM work in the real world. It’s about culture and change. And about the people, processes, technologies and attitudes that make ABM programs successful. If your company depends on major, complex, long-cycle deals, this could well be the most important guide you’ll ever read.
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Today, we talked about the things that marketing can do to help sales become aware of activities happening at their key accounts.


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