Fire-Breathing ABM

Content is what many B2B marketers do all day – briefing, researching, writing, promoting, analysing, reporting... It's a never-ending cycle looking for the next bit of killer content to keep the wheels of your marketing turning. So how do you get this process right and a create a continuous flow of content that meets your demand generation objectives, is enthusiastically received by sales and puts your brand in the best possible light? In this webinar, we'll examine how to streamline your content strategy to create a virtuous circle of great content that meets your various objectives, on time and on budget.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

2023 will be a year of reckoning for customer experience (CX) programs as companies struggle to focus on customers while navigating a turbulent economy. The character and work of CX teams will transform as the nature of CX competition and the CX tech market change around them.

Looking at the Gartner Quadrants and the Forrester Wave, you'd think ABM is only about intent data and advertising. And if you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools. But what do you do when your target audience isn't likely to see your ads or leave traces of intent—because they're not online much... if at all? If you're selling to engineers within a massive organization, for example, there's a better than average chance—unless they've just changed jobs or they're on the hunt for a new one—you won't find them on LinkedIn. And they may have a fake name on Facebook or an IG account that's on lockdown. They may even entirely hide all their information online.