Fix Your Lead Gen Issues with Intent Data

Lead Gen Issues with Intent Data
The use of intent data has made huge strides, transcending “trend status” to become a fundamental resource for today’s B2B marketers.

But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now!

Watch as Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, break down the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy.
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Spotlight

OTHER ON-DEMAND WEBINARS

Dream Teams: How Marketing Activates Sales to Drive More Revenue Replay

Engagio

Your revenue engine works best when sales and marketing are working in lockstep, yet for many organizations, this is just a dream. Their tools, tactics and workflows stand in the way of making this fantasy a reality. In this presentation, we'll share how top performing teams are using modern B2B strategies to align and drive more revenue. Engagio and DiscoverOrg cover: How to get actionable account intelligence and deliver it to your sales team.
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The Keys to Unleashing GTM Transformation in Life Sciences

Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan: Automate data capture Establish the right KPIs to track Create leaderboards to visualize results & act Proactively tune your “sales production” engine Enterprise digital performance management
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Intelligent Retail:Driving more personalized engagement through enhanced customer service

Traditional call centers that simply log service cases, provide scripted standard answers and facilitate problem resolution tasks no longer cut it in today’s competitive retail environment. Modern call centers are at the front lines of the consumer experience and need to be an integral part of a retailer’s business strategy in
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Creating Harmony Between Demand Generation and ABM

Uberflip

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
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