Funnel Vision: How to Improve your Digital Marketing Efforts

It’s time to go deeper! Learn the nuts and bolts of ABX Cloud for Sales in this session. Kevin Rooney, Sr. Director of Sales Development at Demandbase, demonstrates the features he and his team utilize daily. Watch the lab and learn how to: Leverage Weekly Snapshots, Scout Extension, and Insights that live directly in Salesforce Surface prospects that are interested in your product and have first-party activity Personalize your outreach and strategy for every account

ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs. So, now what? What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?

Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions, and drives more business!

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.