Hidden Signals: Expanding your ABM Audiences

Join this webinar with Engagio and Lattice Engines to learn: • How important ABM and ABE are, and why marketers are moving towards this trend • How predictive analytics and data can enable you to drive ABM and ABSD at scale • How companies like EMC, CDW, Dell, HootSuite have done it successfully

Join us as we partner with Demandbase to understand how to harness the power of CRM, ABM and marketing automation to land more prospects and retain more customers. Hear how Pardot and Demandbase join forces to help customers create successful ABM strategies.

For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.

Pushed into a (wholly) digital way of working by COVID, B2B sales teams needed to work with and rely on marketing more than ever before to find new opportunities and close revenue. Now with the threat of an economic downturn, this symbiotic relationship will be even more important. Delivering an amazing customer experience means going beyond alignment. And requires restructuring teams, processes, and measures of success. To get ahead, teams need to blow away silos, and build based on customer experience vs. internal views or politics.