Hit a Home Run with ABM

Did you know ABM has helped 70% of B2B marketers align marketing and sales efforts to close business more efficiently? To learn how you can make the partnership between your own sales and marketing teams sing, join RollWorks’ Sr. Directors of Demand Gen and SDRs in a lively discussion exploring the five pillars of marketing and sales alignment that help their teams work together in lockstep. It’s a don’t-miss session that'll help ensure your own marketing and sales functions are working efficiently and effectively together to drive business results in 2022.

Despite what you may have heard — we’re going to throw this out here: the lead is not dead. Instead, it’s time to use the tech and data (plus, strategy) to change the way you deliver high-quality contacts only to your sales team. After all, your sales team will never live in a world where they don’t need a buyer to be in direct

Grab some lunch with your marketing ops and demand gen teams and in just a 45 minute session you can expect to learn: The 5-point framework for aligning marketing ops and demand gen, How to assess the current state of your demand gen and operations alliance, The key measurements of database health.

Manufacturing revenue is a science. Companies can innovate on how they manufacture revenue just like they innovate on their product & technology. SaaS companies spend 23% of revenue on Product R&D to keep up with technological advancements, but $0 on Revenue R&D to innovate and improve how they manufacture revenue. Join Chris Walker, CEO and Founder of Refine Labs, to learn how winning companies are running Revenue R&D just like they run Product R&D – to launch new revenue programs into market, introduce innovation in the customer experience, increase market share, and build a sustainable competitive advantage.