How a B2B technology company generated 4X target leads by combining Inbound and Account Based Marketing

The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

For B2B marketers, ABM has been the one constant amidst the continuous change in recent years. Account-based growth strategies have outperformed all others through the thick and thin of market upheaval, business transformation, and customer demand. So what’s next for ABM as we build our 2023 plans? How can we double down on our top performing strategies, tactics, and approaches make the most sense as we look into yet more economic challenge and uncertainty? Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

Content is what many B2B marketers do all day – briefing, researching, writing, promoting, analysing, reporting... It's a never-ending cycle looking for the next bit of killer content to keep the wheels of your marketing turning. So how do you get this process right and a create a continuous flow of content that meets your demand generation objectives, is enthusiastically received by sales and puts your brand in the best possible light? In this webinar, we'll examine how to streamline your content strategy to create a virtuous circle of great content that meets your various objectives, on time and on budget.