How Aprimo scaled their account-based strategy to increase engagement

More and more companies are turning to "inside" sales teams to help turn leads into better opportunities. Sounds simple. But with the changing marketing landscape of ABM, lead scoring and automation platforms, arming the team for success isn't always a straight shot. Check out this on-demand webinar featuring Kerry Cunningham, Sr. Research Director, Sirius Decisions and Josh Garland, VP of Product Marketing, TechTarget where they will highlight common mistakes many companies are making in pursuit of pipeline. Best of all, they prescribe detailed steps forward to make your BDRs, SDRs or ISRs more productive, more valuable and happier with the critical role they perform.

Life sciences companies struggle with data-led sales management, but are familiar with the basic concepts since they’re commonly used in production. Begin your journey with People.ai’s 5-step plan: Automate data capture Establish the right KPIs to track Create leaderboards to visualize results & act Proactively tune your “sales production” engine Enterprise digital performance management

How do content marketers move from simply creating content to creating content experiences? And how do we create content experiences that make sales part of the process? The role of content for content marketers and sales is shifting. We’ve invited Samantha Stone, Founder & CMO at The Marketing Advisory, and Mark Bornstein, VP of Content Marketing at ON24, to explore the challenges that lie ahead to help you prepare.

B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy. This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.