MRP
Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.Here’s what you’ll learn from this webinar: Why predictive analytics should inform and operationalize your ABM strategy.
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It’s time to go deeper! Learn the nuts and bolts of ABX Cloud for Sales in this session. Kevin Rooney, Sr. Director of Sales Development at Demandbase, demonstrates the features he and his team utilize daily.
Watch the lab and learn how to:
Leverage Weekly Snapshots, Scout Extension, and Insights that live directly in Salesforce
Surface prospects that are interested in your product and have first-party activity
Personalize your outreach and strategy for every account
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Instapage
Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting can increase your ROI from our friends at RollWorks.Here’s what you’ll learn:What ABM is and how to incorporate it into your marketing strategy,How precise targeting can increase your ROI.
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In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con
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