How content marketing builds lasting relationships

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment. Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations: Rose Spicer | Head of Global Retail Marketing | Oracle Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn Vin Turk | COO & Co-Founder | Madison Logic

Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.

According to original research commissioned by Salesforce, more than three-quarters of customers surveyed (78%) said they’d consider buying from tech vendors if given the opportunity. Despite deep investments in network infrastructure and services, providers need to give customers a reason to stay if they want to stay competitive. Customers are increasingly open to testing new providers and are willing to switch for better rates, more transparent service agreements, and personalized self-service options. Join emerging technology consultant Dr. Sally Eaves along with Salesforce’s Kishore Sannidhanam for a deeper dive into what’s driving customer thinking around these new buying decisions for communications products and services.

Gaining a competitive advantage in the changing IT environment isn’t easy. 70% of midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. Hence, there is the need for businesses to come up with business-class network and reli