Rollworks
Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications wasted budgets and missed revenue. Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes
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As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.
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Engagio
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
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Vidyard
It’s 2019 and B2B leaders everywhere are embracing account-based marketing (ABM) tactics to turn their key accounts into paying customers. It’s no longer a question of why ABM, but instead a matter of how to rethink your existing strategy to target prospects at companies who may not have entered the awareness phase of the buyer’s journey just yet.
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