Project36
In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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PPG Industries
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the overall business portfolio, including approximately $125 million of additional run-rate savings. Board of Directors concludes, with the assistance of full reviews by two separate, independent financial advisors, that PPG’s current business portfolio presents the best opportunity to maximize long-term shareholder value.
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Salesforce
The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. In this session, ABM veterans and tech pioneers from Radius, Bluewolf and Salesforce will share what it takes to move from theory to successful practice, including an insider’s tour of Einstein ABM Blueprint.
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DiscoverOrg
ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.
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