Salesintel
In this recap of the webinar presented yesterday by SalesIntel’s CEO, Manoj Ramnani and Mintigo’s Vice President of Marketing, Nida Chughtai, you’ll learn the following:
- Historical challenges of expanding into a new market
- Techniques to identify new accounts more likely to convert
- Using intent data to get a better understanding of your expanded audience’s needs
- Identifying the right people in the buying group to immediately engage
- How to surface the correct buyer in marketing automation and CRM
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DEMANDBASE, INC
If you’re wondering whether Account-Based Marketing (ABM) is just last year’s buzzword or if it’s here to stay, believe the hype! New market research the 2nd Annual ITSMA-ABM Leadership Alliance Benchmark Study documents how ABM is fast becoming a mainstay of B2B marketing, and how the value it provides continues to grow.
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70% of a buyer’s journey is complete before they even reach out to sales.
What’s more – only 5% of a customer’s time is spent with a sales rep during their buying journey.
So how do you understand your buyer and make the most out of every interaction?
By using Drift and 6sense together, of course.
With Drift and 6Sense, you can gain insight into your buyer’s journey and deliver a personalized solution sure to speak directly to their needs.
Join us for a tactical workshop on November 16th, to learn how you can harness both Drift and 6Sense together to grow revenue. During this workshop, we’ll show you how to set up the integration and some plays you can put into action to get the most out of every interaction.
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Despite what you may have heard — we’re going to throw this out here: the lead is not dead. Instead, it’s time to use the tech and data (plus, strategy) to change the way you deliver high-quality contacts only to your sales team. After all, your sales team will never live in a world where they don’t need a buyer to be in direct
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