How to Align Account-Based Marketing & Sales for Better Demand Generation


These worlds are edging ever-closer with the range of newly available sales and marketing technologies. The buyer journey has changed, and long-term success is dependent on sales and marketing staying aligned. In this webinar, Joe Payne and Chris Rodriguez from Lead Genius, and Sales Hacker CEO, Max Altschuler, share their insider tactics on how they define a data-driven sales and marketing powerhouse team. Building an audience profile that matches the capabilities of your CRM. Coordinating marketing and sales communications on different platforms how to speed up your sales cycle.
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There are some quick wins listed in the infographic below, and also a few long term plays. Something to consider when planning your B2B Start-Ups marketing strategy is that growth is a compound effect – it is often a series of efforts that drives long term, sustainable growth for your company.


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