How To Align Marketing And Sales For Better Demand Generation

For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create: Alignment on how leads are engaged with and qualified; An account funnel developed with both sales and marketing triggers in mind; and Agreement on account selection and revenue targets. Learn how sales and marketing teams can find alignment and effectively use sales and marketing tech to support their shared goals. You’ll leave with tried-and-tested tactics for account selection criteria, as well as ideas for account qualification and engagement rules that you can dazzle your counterparts on either team with.

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

The convergence of Inbound Marketing, Demand Generation, and ABM have started to pick up. In 2023, these strategies will become mainstream. Is Your Marketing Function Ready? If you are planning to join the Inbound, Demand Gen, and ABM bandwagon, join our webinar to learn how to integrate these new-age tools to drive more conversions and revenue growth in 2023.

Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.