Customer experience continues to be a hot topic as enterprises wrestle with disruptions stemming from new business priorities and changing customer expectations. Join this complimentary panel discussion as Gartner CX experts explore key trends and recommendations that will help you shape your CX strategy for 2023.
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DEMANDBASE, INC
As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance across the entire marketing and sales funnel.
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In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible, while staying on time—and on budget. But achieving that balance can be tough without a plan in place.
Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once.
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Rollworks
Creating, prioritizing, and managing a target account list is one of the biggest challenges faced by account-based teams. Not getting it right has some serious implications wasted budgets and missed revenue. Watch TOPO senior analyst Eric Wittlake and RollWorks VP of marketing Jennifer Toton as they reveal the best tactics to build a successful target account list, as well as how to align internal expectations around outcomes
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