How to Build a Customer Centric (CX) Strategy in B2B

For providers of ABS solutions, the future is both exciting and challenging. It’s exciting, as these solutions prove their value, move into the mainstream, and become a critical sales tool. It will be challenging, as buyers of these solutions demand greater integration, ease of use, and overall simplification. At the same time, we see a decrease in available funding (e.g., from venture capital and private equity firms) and established sales tech providers enhancing their offerings to compete with point solutions.

A customer-first approach helps brands to create a loyal customer base by making them feel belonged. Over 70% CX leaders struggle to provide this experiences to enhance customer loyalty. Brands that lead in CX have 7x more customers who purchase from them. In this fast-moving competitive world, customers do not buy just products, they buy experiences and their loyalty is a by-product of the experience the brand delivers. Understanding customers’ demands in this new phase of digital era is crucial for the success of brands. If your brand doesn’t do it right, your competitors might!

Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations. An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster.

For decades, sales reps have been targeting prospects at the account level. So, why has “account-based marketing” (ABM) only recently become the hottest trend in SaaS sales and marketing? ABM experts believe its a lack of alignment between teams. Hear experts from SiriusDecisions, Engagio, and InsideView as they share how to help your sales and marketing teams attack the right accounts, in the right way together