How to Build a Customer Centric (CX) Strategy in B2B

Build a CX Strategy
Pre-Covid businesses were all abuzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge - which drove revenue, growth and customer loyalty.

In this webinar, CX expert Maria Svejdar outlines how to build a customer centric strategy for B2B, and guide us on the CX trends that we should be incorporating in 2023.
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Spotlight

OTHER ON-DEMAND WEBINARS

The Advertiser’s Guide to ABM: From Personalization to Targeting

Instapage

Increase your deal size by 20% with ABM. Learn the ins and outs of ABM and how precise targeting can increase your ROI from our friends at RollWorks.Here’s what you’ll learn:What ABM is and how to incorporate it into your marketing strategy,How precise targeting can increase your ROI.
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Mx Fast-Focus Webinar — Operationalizing ABM: Touchpoints

The Mx Group

When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction? In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including: 3 steps to operationalize ABM touchpoints.
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ABM Learnings And Best Practices: The NEW Clear And Complete Guide To Account-Based Marketing

Engagio

In 2019, ABM is no longer optional its a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, increase wins, accelerate deals and align sales and marketing.
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Building your Demand Gen Team for ABM

Rollworks

The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.
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