Today's marketers have only seconds to capture a buyer's attention. With no time to spare, how can you make compelling content that engages them at every stage of their purchasing journey?
Animation is the answer. Short-form animated videos elevate your brand, highlight your thought leadership, and promote your products. According to Hubspot, 96% of buyers report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
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Pardot
Account-Based Marketing has three parts: strategy, tools, and processes. In order to leverage a successful ABM strategy, you need all three. Partnering with the right tool can successfully launch your ABM strategy and jumpstart the process of identifying and engaging with targeted accounts. Marketing automation is one of the tools that can help you unite your sales and marketing teams and streamline your lead generation and lead management process.
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Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it.
In the second session of this three-part webinar series, we’ll show you five specific ways to action intent data throughout your funnel, along with real-world examples from leading software brands.
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Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.
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