ABM took a huge step forward in 2021 as marketers sharpened customer focus, added investment, and developed more agile and resilient account-based strategies and programs.
So, now what?
What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which technologies deserve more attention to help accelerate ABM impact? Which experiments worked and which should be put aside?
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Are supply chain issues wreaking havoc on your bottom line? Maybe you’re not sure how to market your product when you don’t actually have it available, thanks to production or shipping delays?
During our August webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Josh Snyder, will be exploring how global enterprises can stay relevant and best use their marketing efforts – even in the midst of supply chain breakdowns.
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As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.
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ViB
Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52.
However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
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