How to Build Your First Target Account List

One of the biggest challenges faced by SMBs is how to efficiently grow, scale and keep costs down. Document signing is one of those jobs that can really hold a company back—a scanned paper contract could take weeks to execute, which can end up being a huge cost for small & medium businesses. If you want to move full speed ahead,

Failing to align on marketing and sales strategies leads to wasted efforts, execution mishaps and lost business opportunities. Yet according to SiriusDecisions research, only 37 percent of b-to-b organizations would say there is overall marketing and sales alignment, and nearly one-third of sales organizations estimate they lost at least one month of productivity re-evaluating their account territory assignments after the start of the year.Tune-in to learn industry best practices for aligning sales and marketing to drive demand in an account-based buying environment. Discover tips for leveraging technology to gain actionable insights on accounts, focusing prioritization efforts to rapidly scale ABM efforts.

What is standing in your way to getting to ABM success or even getting your ABM initiative off the ground? Alignment? Orchestration? Change Management? Fortunately, it is not as hard as you think to get started! Whether you spent your summer perfecting your target account list or sipping piña coladas in Cabo, this webinar will provide you with practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more.

B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy. This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.