How to Deliver Effective ABM Using Pre-targeting & AI

Account Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join our ABM experts as we show you how to implement successful account-based strategies on any budget. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.
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OTHER ON-DEMAND WEBINARS

Get Your Data Working for You

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.
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The Value of Personalization for B2B Companies

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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5 Easy Steps for Creating an Account-Based Marketing Strategy

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Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers' goals and objectives and how your product or service can make a difference could help you win more business for your organization. In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.
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How Top Sales Leaders Use Data and Automation to Upskill Teams

Sales leaders have great influence on the success of their organisations. To be an effective leader requires certain attitudes and skills, different from the ones that drive success as individual contributors. ZoomInfo’s successful culture of growth depends on investing real time and resources into developing sales leaders. In this webinar, Ryan Oosterveld (Head of New Business, EMEA) and Phil Nagel (Sales Manager and Lead, Canada) will discuss data-driven ways they adopt to improve the performance of sales teams, and how they channel that success into coaching sales reps to make the career leap into sales management.
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