How to Deliver Effective ABM Using Pre-targeting & AI

Account Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences. Join our ABM experts as we show you how to implement successful account-based strategies on any budget. You’ll learn how to use pre-targeting to quickly test thousands of variables in order to reach the most efficient lead generation strategy, and how artificial intelligence (AI) can improve your campaign targeting and timeliness across channels.
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OTHER ON-DEMAND WEBINARS

How SMBs can achieve high growth

One of the biggest challenges faced by SMBs is how to efficiently grow, scale and keep costs down. Document signing is one of those jobs that can really hold a company back—a scanned paper contract could take weeks to execute, which can end up being a huge cost for small & medium businesses. If you want to move full speed ahead,
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Why Full-Funnel, Always-on ABM is Essential in 2023

In this virtual event, guest speaker Nora Conklin, Principal Analyst, Forrester, share the latest research that reveals the issues concerning B2B marketers and trends for 2023. Vin Turk, COO and Co-Founder, Madison Logic and Josephine Durbin, Assistant Vice President of Marketing, Lifepoint Health, joins the conversation to discuss the importance of positioning strategically for maximum impact and how to seize an advantage as the market conditions evolve.
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Accélérez vos processus de ventes, réduisez les risques et maîtrisez vos coûts avec DocuSign + Salesforce

De nombreuses entreprises françaises ont déjà transformé leurs processus commerciaux en dématérialisant le parcours de signature des contrats de ventes, devis, bons de commandes et autres documents. En choisissant des solutions de gestion des contrats intégrées à votre CRM Salesforce, vous gagnez encore plus de temps : Envoyez v
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Cohesive Digital Advertising Experiences

Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover: All components that impact advertising engagement and conversion, outside of just an ad design. How to evaluate your current digital advertising experiences and how to adjust them if needed. Analysis and use cases from our own digital marketing managers who work with Terminus customers everyday on cohesive advertising experiences.
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