How to Intelligently Use ABM to Enter a New Customer Market

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and con

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation. In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.

One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motions using outside tools and our own ABM features within our Intercom product. Throughout the process, we’ve learned some of the best ways to drive even more value from ABM using live chat.