How to Invest in a Winning MarTech Stack Strategy

Account-Based Marketing (ABM) has taken the B2B world by storm. Marketers are building out programs and ABM ROI is higher often double or more than any other type of marketing. But most of us are still just getting started and figuring out the ABM tech stack is no simple task. How do I build the right foundation? Manage the data? Create compelling experiences? Tap into the power of AI? Orchestrate marketing and sales collaboration? Dig into what’s working and what’s next for ABM tech with a dynamic panel of experts on ABM strategy, execution, and integration. We’ll share the latest benchmark data on ABM tools and tech, practical lessons learned from years in the ABM trenches, and strategic guidelines to optimize investments and accelerate ABM impact.

Wouldn’t it be amazing if you knew what your prospects were thinking? Wouldn’t that help every element of your marketing and sales processes, from choosing what content to deliver to structuring your sales pitch? With Intent Data, you can do exactly that. So, we’re sitting down with the masters of Intent Data, Bombora, to discuss how best to incorporate Intent into your Account-Based Marketing and Sales strategies.

B2B Marketers are creating buzz around Account-Based Marketing (ABM) and its potential as a growth strategy. They are seeking out information that will help them distinguish fact from fiction and how to achieve results. Marketers are looking to learn from the success of peers, industry research, and data to guide them towards the best tools and strategies for account-based marketing. Ultimately, knowing the industry standard and learning how your results measure up is imperative.

While customer data is an essential tool in the marketing toolbox, a recent poll revealed that nearly 40% of respondents struggle to apply that data to their marketing campaigns. That’s no surprise though. As audience data floods your CRM and marketing automation tools, it’s easy to lose focus and default to “spray and pray” marketing. It might sound counterintuitive, but sometimes it’s more effective for marketers to go small. It's time to consider a niche marketing approach that brings in the prospects that actually convert.