How to nail value propositions in an ABM programme

Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data — to ensure equitable territories that means your sellers hit their numbers.

Account based marketing has come a long way in the last 12 months.As we head into 2019, ABM is increasingly defining the conversation about sales and marketing success in many B2B organisations.Yet, despite the hype and expectation, success with ABM can be difficult to achieve – too many marketers still either fail to pilot successfully or see their programmes fall at the first hurdle.

Account-based engagement requires successful collaboration between sales, marketing and customer success. But far too often, sales and CS are overly dependent on marketing to drive ABE strategy. Join Revenue.io Commercial Sales Manager Jake Spear and Chief Marketing Officer William Tyree for a session focused on 5 ways that sales can proactively work with marketing to ensure that they have what they need to not only win deals, but maximize the lifetime value and growth potential for each customer.

While lead gen and acquisition are on one side of the coin, customer marketing is on the other, and is quickly becoming a priority moving into 2023. According to Bain and Company research, a 5% increase in customer retention can increase profits by 25% to 95%. To maximize marketing effectiveness, B2B marketers need to develop a unified marketing strategy that puts the customer at the center. Join a discussion with Nick Bennett, Director of Evangelism & Customer Marketing at Alyce and Serena Schlaile, Director of Customer Marketing at Qualified, as they share insights & best practices on developing a successful customer-centric marketing strategy. Moderated by Jena Andres, Head of Partnerships & Community at Welcome.