How to Run a Killer Account Based Strategy with Paid Media and Behavioral Intent

Introducing our brand new series of Facebook Advertising Training webinars to help educate and motivate you to make the most from Facebook Advertising. Each training session is structured to teach you a unique skill that is critical to a successful Facebook Advertising Strategy.

During this webinar, you'll learn: - Mapping four major sales stages; - Targeting key decision makers not just accounts anywhere they are online; - Delivering personalized messages; - Segmenting granularly by company, department and more; and - Focusing display ads on prospects that have stalled.

B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.

The use of intent data has made huge strides, transcending “trend status” to become a fundamental resource for today’s B2B marketers. But while more than half of all marketing professionals leverage insights from first- and third-party intent data, they often overlook the benefits of second-party data and what it brings to the table. Until now! Watch as Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, break down the concept of second-party intent data: what it is, how it’s sourced, and the value it drives for your B2B lead generation strategy.