How to Scale ABM Campaigns

July 26, 2021 | 10:45PM

Today, brands dedicate an average of 6.8 people to buying B2B technology, according to Harvard Business Review. That’s up from the average 5.4 people on buying committees only two years ago. This means that a product or solution needs to resonate with more than one person to be considered, a brand must impress an entire team of people. With all of this added pressure, how does a brand stand out?
Watch Now

Spotlight

The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Managers know that KAM is all about people. And they


OTHER ON-DEMAND WEBINARS

Don’t Just Maintain. Inspire.

This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in empowering them to gain insights and gene

Don’t Just Upgrade. Revolutionise.

This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make you central to your organisation’s succ

Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.

Get Your Data Working for You

Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Watch our webinar now.